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Product details
File Size: 6122 KB
Print Length: 280 pages
Page Numbers Source ISBN: 1491921560
Simultaneous Device Usage: Unlimited
Publisher: O'Reilly Media; 1 edition (September 25, 2015)
Publication Date: September 28, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B015X0WFCW
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#167,200 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
If this were required reading for all UX designers, my life would be much easier as UX researcher. Half of what this book does is explain a role that I've fallen into doing for the design teams at the last two organizations I've worked with--managing internal stakeholders and designers to help ensure design is impactful. Honestly, the title is a bit of a misnomer as it's not just about articulating the design decisions but also about managing your career as a designer in a way that ensures you and your work are respected.Please, please read this book.
Articulating Design Decisions is a must have book for anyone in the creative field, I'd even argue that people who are solely developers, and rarely touch designs should read it too. Tom has done an excellent job in tackling the issues that we all face when explaining our choices to our clients and the rest of the team.One of the chapters that really hit home for me is early on in the book and talks about really understanding that your clients are humans and that their focus is not always 100% on the project at hand because they have so much else going on in their lives. It truly helps you build empathy and a greater understanding of why some clients might come off as rude, disinterested, or hard to deal with. For me it really made me reflect on past experiences and consider why the interactions we had happened in such a way.The greatest strength of the book is that there are numerous real life examples, from Tom's on life, that really go into outstanding detail. His ability to recollect that information to such a degree really shows him to be an expert at building his arguments for his decisions. This also makes reading the book that much easier because it creates a very tangible explanation of the concepts that are discussed.This book could even be considered as a translation of client talk that helps us understand how to decipher the feedback we are given. Clients may not understand design, but they can still understand when something is wrong or not communicated correctly. Tom goes into great detail helping the reader understand what it is that the client is asking for, or at least how to ask the right questions to get there.There are several pages dedicated to handling alternative designs, accounting for why we made our decisions, and how to be prepared for the inevitable barrage of questions. This is an invaluable section as I feel like I see few people taking on the extra work that Tom puts in but the end result of it is that it actually saves you time, to put it short, it is very brilliant.If you are a designer, developer, project manager, artist, or anyone who touches design at all, you need to pick this book up because it will only help you become better at your trade. I really do feel like this is going to be one of those classic books that becomes required reading for everyone.
This is one of those books you WISH you had when you started out. I spent a lot of un-fruitful time becoming annoyed with clients who opposed my design choices, even when I had data, personas and teams backing me up. Toms book has reminded me that Stakeholders are People Too (http://www.uxbooth.com/articles/stakeholders-are-people-too/).Tom opens the discussion up by explaining why clients, non-designers they are, have opinions about your work. This had never clicked with me before, but after realizing why stakeholders had so much to say about the position of my buttons and widgets, I could feel myself letting go of ego and pride, which gives me the clarity to uncover the actual problems the client is trying to solve.Resources that teach you HOW to design are good (and plentiful). Resources that show you how to effectively communicate with clients and get sign-off are splendid. This book show you how to do just that.
A few thoughts raised by this book:What directly connects your design to the needs of a business?Designers have the ability and vision to shape the future that doesn’t yet exist.Design can seem easy and simple to others because they don’t see the process.Non-designers do, to work effectively with designers, non-designers should ask a lot of questions during the design process.Spending time in an important meeting discussing trivial things is known in software developement as “bike-shedding.â€Putting something into your design for the purpose of giving stakeholders something to say no to is known as “painting a duck.â€Articulating Design Decisions was used as a required text in the graduate Design Management program at the Shintaro Akatsu School of Design at the University of Bridgeport
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